The Use Of The Internet In Mar :: essays research papers

Computing (IT)- essay by matthew foote Will the internet keep the U.K competitive in a world market, in terms of industry? Recently there has been emphasis for electronic business. Judging by IBM's recent advertising campaign you would be forgiven for thinking that launching a company website leads to instant profits. IBM 's portrayal of a grandmother taking her olive oil business from rural Greece into global markets neatly demonstrates the potential of the internet for huge exposure and trade without the barriers of geography and at a lower cost. Unlocking this potential for any business in the U.K and elsewhere is no easy matter. Although several large firms in the U.K are now making real impact through e-commerce, although examples of profit's being made in small and medium (SME) sized business's are few and far between. Even though the effects of the internet on U.K's industry can only be predicted at this early stage, there have been incentives (rewards) offered to several SMEs generating business with their websites by the government. Firms with no more then 250 employees where asked to show how they had used e-commerce to increase efficiency or to boost their sales. The average investment that created a profit among the ten regional winners was around 20000 pounds with the cheapest being 10000 pounds, all the companies testified to the need for expert help. Such expense results from the need to have an aesthetically pleasing website which offers in depth analysis whilst maintaining a user friendly aspect. The site must encourage people to explore and revisit and its presence on the internet needs to be developed, which generally requires the advice of a specialist. At present time in the U.K the internet is used mainly for business to business activity with less emphasis on customer intervention. One of the main reasons for this is the transport costs, a business will normally order batch which would make it worth while were as customers only demand 1 or 2 goods. The idea of supplying customers with intangible goods, such as music, computer games/ programmes, software upgrades etc. is becoming increasingly more popular. A telephone poll carried out across Britain based on 4000 calls found that while 39% of internet users have bought clothes by mail, only 13% would be willing to buy clothes on-line and only 2% have actually done so. 70% had never bought anything on-line - many assumptions can be drawn from these statistics i.

Psy-240 Week 2 Assignment

Inside the womb we start out as an egg, but one of the first major structures that begin to form is the brain. The brain itself is a complex structure that leaves much to be learned from it. It controls a person’s entire body function and movements whether it be walking, talking, or even going to the bathroom. What most people do not know is that there are five major structures of the brain. The first of the five is the myelencephalon ( the Medulla). The Myelencephalon (or medulla) is the posterior portion of the brain stem.Not surprisingly then, the medulla is composed largely of tracts carrying signals between the rest of the brain and the body. An interesting part of the myelencephalon from a psychological perspective is the reticular formation. It is a complex network of about 100 tiny nuclei that occupies the central core of the brain stem from the posterior boundary of the myelencephalon to the anterior boundary of the midbrain. It is so named because of its netlike appe arance (reticulum means â€Å"little net†).Sometimes the reticular formation is referred to as the reticular activating system because parts of it seem to play a role in arousal. The various nuclei of the reticular formation are involved in a variety of functions, however — including sleep, attention (definitely important for language), movement, the maintenance of muscle tone, and various cardiac, circulatory, and respiratory reflexes. Accordingly, referring to this collection of nuclei as a system can be misleading.Generally, the myelencephalon does not play an important role in language production or comprehension. The second major structure is known as the metencephalon. The Metencephalon houses many ascending and descending tracts and part of the reticular formation. These structures create a bulge, called the pons, on the brain stem's ventral surface. The pons (â€Å"bridge† in Latin) is the bridge to the cerebellum. It has many millions of neural fibers w hich cross the base of the brain stem, connecting to locations in the cerebellum.The cerebellum (meaning â€Å"little brain†) is the large, convoluted structure on the brain stem's dorsal surface. The cerebellum is an extraordinarily complex structure which though smaller than the cerebral cortex probably has even more neurons. It has long been believed to function primarily for motor coordination, but recent studies indicate that it also is an important sensorimotor structure. Cerebellar damage eliminates the ability to precisely control one's movements to adapt them to changing conditions.Although the metencephalon surely plays a role in the precise movements of the tongue and lips required for language production, it is generally an unimportant structure with regard to the study of language and the brain. The third major structure inside the brain is the mesencephalon. The Mesencephalon has two divisions- the tectum and the tegmentum. The tectum (â€Å"roof†) is the dorsal surface of the midbrain. In mammals, the tectum is composed of two pairs of bumps, the colliculi (â€Å"little hills†).The posterior pair called the inferior colliculi, have an auditory function; the anterior pair, called the superior colliculi, have a visual function. The tegementum is the division of the mesencephalon ventral to the tectum. In addition to the reticular formation and tracts of passage, the tegmentum contains three colorful structures- the periaqueductal gray, the substantia nigra, and the red nucleus. The periaqueductal gray is the gray matter situated around the cerebral aqueduct, the duct connecting the third and fourth ventricles. The periacqueductal gray plays role in mediating the analgesic effects of opiate drugs.The substantia nigra (â€Å"black substance† and the red nucleus are both important components of the sensorimotor system. The mesencephalon is generally an unimportant structure in the study language and the brain. The fourth s tructure is named the deincephalon. The Diencephalon is composed of two structures: the thalamus and the hypothalamus. The thalamus is the large, two-lobed structure that constitutes the top of the brain stem. One lobe sits on each side of the third ventricle, and the two lobes are joined by the massa intermedia, which runs through the ventricle.Visible on the surface of the thalamus are white lamina (layers) that are composed of myelinated axons. The thalamus comprises many different pairs of nuclei, most of which project to the cortex. Some are sensory relay nuclei — nuclei that receive signals from sensory receptors, process them, and then transmit them to the appropriate areas of sensory cortex. For example, the lateral geniculate nuclei, the medial geniculate nuclei, and the ventral posterior nuclei are important relay stations in the visual, auditory, and omatosensory systems, respectively. The thalamus seems to be a relay for sensory input as well as an important part of other pathways, including motor and sensory pathways and those between different parts of the cortex and the cerebellum and other subcortical structures. The thalamus and the cortex are profusely interconnected by reciprocal connections, which play an important role in the generation of rhythmic patterns in the brain and in attention, and may also be involved in top-down effects in perception.By virtue of bidirectional connections between the thalamus and every region of the cortex, these rhythmic patterns sweep regularly and rapidly through the cortex. They, therefore, provide a possible source for the rapid pacemaker hypothesized for high-speed inner sequencing. The rate of speed of these thalamocortical rhythms ranges from twenty to eighty Hz (Hertz: cycles per second) in the waking state and as slow as from four Hz to less than one Hz in deep sleep. The hypothalamus (Greek hypo-, cognate to Latin sub- â€Å"under†) lies under the thalamus.It plays an important role in the regulation of several motivated behaviors. It exerts its effects in part by regulating the release of hormones from the pituitary gland, which dangles from it on the ventral surface of the brain. Two other structures appear on the inferior surface of the hypothalamus — the optic chiasm and the mammilary bodies. The optic chiasm is the point at which the optic nerves from each eye come together. The mammillary bodies are a pair of spherical hypothalamic nuclei located on the inferior surface of the hypothalamus, just behind the pituitary gland.The hypothalamus apparently does not play much of a role in language. The fifth and final structure is the telencephalon. The Telencephalon (the cerebral hemispheres) is the largest of the divisions of the human brain, and it is what subserves language — at least the aspects of language which are of interest to linguistics and most other people. In fact, the same can be said of the just the cerebral cortex, only one of the fou r parts of the telencephalon according to the traditional division given previously.Of the subcortical and interior portions of the telencephalon, the basal ganglia, which partially surround the diencephalon, participate in motor functions, including articulation of speech, and the hippocampus and the amygdaloid nucleus, which lie deep within the lower part of the cortex, are very important in emotional expression. As stated previously, the brain is a complex structure. It also performs many functions for the human body such as walking, talking, running and even writing.

Portrayal of Curley and Slim in Of Mice and Men - 985 Words

In the novella, ‘Of Mice and Men’, the characters of Slim and Curley are created to have a strong influence on the other workers’ lives. While both the characters make an impact with the way they are presented, Steinbeck portrays them both very differently. He does this by giving the reader different impressions when each of the characters are introduced, the idiosyncrasies the author has given them, the way they treat others, how the rest of the characters react to the characteristics of Curley and Slim and why they influence particular characters. Curley is introduced as a very angry character; he ‘glanced coldly at George and then at Lennie’. He then tenses up and Steinbeck describes him in a fighter’s stance, Steinbeck foreshadows†¦show more content†¦The characters and the reader find his attempt to achieve sexual empowerment with his wife amusing and humorous. This shows the reader, Curley is mocked by the other workers and his t errorising approach towards them doesn’t work at a certain extent. Slim isn’t spoken of as much as Curley is, but in a conversation about Curley’s wife Slim is introduced by Candy. ‘Slims a jerkline skinner. Hell of a nice fella’ this shows the reader the workers enjoy speaking negatively of their peers and because they can’t find faults in Slim they don’t have the need to speak about him. Steinbeck doesn’t use other characters to show Slim in a good light but he uses them to degrade Curley’s status. Curley is the boss’ son, he seems to use this to influence people into supporting him when he decides to fight. He is also a boxer which influences fear within the ranch; Steinbeck makes him strain for authority, but he doesn’t gain any respect throughout the book because the workers already have an authoritative figure, who is Slim. Slim is ‘god-like’ and on the other hand Curley is ‘scrappy ’ and narcissistic, he is also laughed at by other characters. Overall, Curley and Slim are portrayed as very different characters. Both of the characters are significant, but the reader feels asShow MoreRelatedComparison Between of Mice and Men Novel Movie Essay787 Words   |  4 PagesOf Mice and Men Differences Between Movie and Book After having read the original version and the more recent film adaptation of John Steinbeck’s majorly successful novel, Of Mice and Men, the apparency of differences between the two is at times subtle while also being very obvious during different portions of the movie. In the film there are several major differences between the movie and the book with three being particularly apparent. 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During the greatRead MoreSummary Of Of Mice And Men 3409 Words   |  14 Pages Nesterenko 1 Polina Nesterenko Language Arts 1A Honors 12 July 2015 AP One Sheet 1. Title of Work: Of Mice and Men 2. Author and Date Written: John Steinbeck, 1937 3. Historical Context: The novel â€Å"Of Mice and Men† was written during the Great Depression. The book was written in 1937, which was when the growing economy reached a decline worse than the one before. â€Å"Brightening economic prospects were dashed in 1937 by a deepRead MoreJohn Steinbeck s Of Mice And Men1845 Words   |  8 Pagesaware of women s issues and inequality. It became glaringly clear to me when I was living in America that women are regarded as less intelligent than men.† In the 1930s, this idea was expressed to an even greater extent by the American author, John Steinbeck in the novella, Of Mice and Men. Steinbeck epitomizes this idea of women being unequal to men through the example of Curley’s wife, the only woman living on an all-male ranch. She is experiences discrimination in many ways while she attempts toRead MoreOf Mice And Men Isolation1219 Words   |  5 Pagesan emptiness in certain individ uals. In society, categories such as race, gender, age, and even the lack of intelligence are all reasons behind isolation’s occurrence. The idea of isolation is further explained in John Steinbeck’s 1937 novel, Of Mice and Men, and in â€Å"Alone†, composed by the artist, I Prevail, in 2016. Although both mediums give the audience an in-depth understanding of the impact of isolation on its’ victims, Steinbeck’s novel puts this impact into action using a unique plot structureRead MoreEssay on Analysis of John Steinbecks Of Mice and Men2005 Words   |  9 PagesAnalysis of John Steinbecks Of Mice and Men    Steinbecks ‘Of Mice and Men’ is a novel about people, their dreams, relationships and disappointments.   The characters are diverse and represent a cross section of society during the American Depression of the 1930s.   The novel is set in Steinbecks birthplace of Salinas Valley, California, and it is at the ranch where he grew up that we meet the majority of characters.   There are three specific locations in the novel where most of theRead MoreThe View of American Society in the Depression Years in Steinbecks Of Mice and Men4450 Words   |  18 PagesAmerican Society in the Depression Years in Steinbecks Of Mice and Men ‘Nobody ever gets to heaven, and nobody never gets no land’, says Crooks to Lennie. This quote was said by Crooks to Lennie, when Lennie was inside Crooks bunk and he started talking about the dream that he had with George. Crooks was arguing that the dream will never come true, that he has seen it allot and it never happens, â€Å"I see hundreds of men come by on the road an’ on the ranches with theirRead More Of Mice and Men’ is a novel about people. Are there too many3038 Words   |  13 PagesOf Mice and Men’ is a novel about people. Are there too many cripples, misfits and unusual characters in the novel to consider Steinbeck’s portrayal as true life? Steinbeck’s novel is based on ordinary people during the American Depression. Steinbeck has an understanding of how migrant workers were and how it was as he had his childhood in California near Salinas Valley. During the period in which the novel was wrote was written migrant workers went from ranch to ranch working for money